Dear Client: Anheuser-Busch is riding Busch Light’s hot hand with a dedicated Super Bowl spot. The humorous commercial (it seemed to be a fan favorite at SAMCOM) features the rugged Busch Guy -- and '90s breakout musician Sarah McLachlan. The clever spots play on the brand’s outdoorsy nature via those infamous ASPCA “save the animals” … Continue reading "What do Sarah McLachlan, the Busch Guy, and a Wolf Have in Common?"
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