Truly Pivots to “High Energy” Focus in New Spots
Dear Client: If you watch cable TV, you might have caught the newest Truly marketing campaign, which started airing this week. The 30-second main spot features a montage of 20- and 30-something multicultural drinkers making their “entrances” into various party situations. (It's called "Entrances," appropriately.) A shorter spot, "Day Party," will follow in the next … Continue reading "Truly Pivots to “High Energy” Focus in New Spots"
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