Dear Client: Launched in January, Truly Lemonade -- if you were to call it a separate brand from Truly -- has achieved in less than six months what many large companies have been desperately trying to do: become a top seltzer player, at roughly 6 share of hard seltzer in the latest IRI 4 weeks. … Continue reading "Truly Lemonade Alone is 6 Share of Seltzer: Where Does it Go From Here?"
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