Dear Client: How's this for a fast start: Boston Beer CEO Dave Burwick told BBD that Truly Iced Tea, their new, big hard seltzer bet for 2021, is already the fifth largest SKU in seltzer, at just about a month in market. Per the most recent IRI data for the last four weeks, "Truly Tea … Continue reading "Truly Iced Tea Already the Fifth Largest SKU in Seltzer"
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