This Bud’s for … Free? A-B Rolls Out Massive Bud Sampling Program
On-premise sampling is the old standby of point-of-purchase sales tactics. You buy people beers in bars, they like it and they like you, and then it drives off-premise sales. At least that's how it worked from 1933 to about 1995. It still works for new brand introductions for sure. But does it work for an established and ubiquitous brand like Budweiser?