The New World of Consumer Behavior

"Today's consumer is changing much faster, and more frequently, and less predictably, than in any other time in recent history," says Dan Wandel, svp of bev-alc at IRI at a PowerHour teleconference sponsored by the Brewers Association yesterday. "Consumers have hit the reset button, and taking a hard look at what they're spending their money on .[They're] changining their lifestyle and shopping strategies .and new patterns of shopping have emerged," adds Dan .

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