Many have been publicly wary about private equity's increasing involvement in craft. Lagunitas founder Tony Magee told his distributors last year that there could be hundreds of private equity deals we don't know about [see BBD 09-21-2015]. That could be a problem because, as Boston Beer founder Jim Koch bluntly stated at an industry event back in March, The endgame for traditional private equity funds is "to get a liquidity event." I.E., Flip The Brewer [see CBD 03-31-2016].