The Big Theme These Days: Incrementality

Dear Client: "For us, it's all about the portfolio" and "incrementality", says A-B sales chief and former Marine and CIA agent Brendan Whitworth. Indeed, Brendan echoed those sentiments several times during his presentation last week at the Beer Insights Conference, a theme that recurred in others' presos as well. And to what purpose? Brendan stressed … Continue reading "The Big Theme These Days: Incrementality"

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