Sonic Rolling a Hard Seltzer

Dear Client: Apparently the line of companies waiting to get into the hard seltzer business is much longer than we thought. The next wave seems to be on-premise retailers, capitalizing on their popular drink brands. Last week we reported that Texas Roadhouse was rolling a hard seltzer, modeled on its flavored margaritas [see BBD 02-23-2021], … Continue reading "Sonic Rolling a Hard Seltzer"

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