Seltzers Losing Steam

Dear Client:  It took a while, but hard seltzer is finally slowing down. In fact, the segment is decelerating quite dramatically in the latest IRI scans to October 4. IRI doesn’t break out hard seltzers as a stand-alone segment in this data, but it’s clear when looking at the full FMB segment, which consists mostly … Continue reading "Seltzers Losing Steam"

You are unauthorized to view this page.