Dear Client: Yesterday FIFCO USA brass hosted a 90-minute virtual sales meeting on all their upcoming brand plans for ’22. (It’s a far cry from the all-day, showgirl-studded affairs we used to slog through 10 years ago. Those were fun, but they were a lot.) CEO Rich Andrews acknowledged “lots of change of direction” in … Continue reading "Seagram’s Escapes is Now FIFCO USA’s Lead Brand"