Dear Client: Molson Coors’ latest blog post pitches retailers on harnessing the interaction between premium lights and hard seltzers (at least, it alleges). The post asserts an “opportunity” for retailers, stating that outlets can bring customers “in for premium lights or hard seltzer and send ‘em away with a case of both.” This post is … Continue reading "Premium Lights and Seltzers Work Together at Retail, Says Molson Coors"