Despite the FDA hiccup, Phusion Projects is still reporting strong sales. In a quarterly update with distributors obtained by BBD, Phusion Projects vp - comms Christ Short reported that while the tail of 2010 was a "difficult time for us", 2011 so far has "started out very strong", with first quarter sales up 27% "showing that the public has again embraced Four Loko as an alcoholic beverage of choice." This is particularly strong given that the product was effectively off the market for a period of time."