Dear Client: Remember Anheuser-Busch’s “Let’s Grab a Beer” ads from the Super Bowl? You know, the 90-second spot featuring a montage of friends commiserating, cracking A-B brews amid various keystone (or even low-key) occasions: a wedding, a funeral, a boardroom, an airport, a bowling alley, a kitchen after dinner service. It signed off, “Anheuser-Busch: To … Continue reading “A-B’s “North Star” for Summer Marketing: Not Normal, but “Better””
That’s the rumor du jour in beer circles around Tumwater these days, but it’s a stretch. It’s for sale for a reported $15 mil, according to the Olympian.However, consultant Mark H. Rodman gives us a few scenarios where that could work.Plus, an interesting flashback piece from 04/23/02 predicts that Miller could have focus problems if sold by Philip Morris to SAB. Readers respond.
Miller to reduce inventories, launch more raunchy ads, and push Pilsner Urquel.Plus, interviews with Miller’s Bob Mikulay and Doug Brodman, and legendary brewery Joe Coors dies.
There is a simple way to predict consumer behavior, and thus predict the level of fractionalization we will experience in the beer industry. It is happening, but it may not happen like you’d expect. Learn more in this month’s Distributor Productivity Letter.
Break out your shoe horns, because this March it’s getting tight in c-stores.Also, Mich Ultra and 03 update, Smirnoff Ice update, Miller RTD update, California legislative update, and NBWA’s David Rehr tears it up with Presidential hopeful John Edwards.
Interbrew’s profits in 2002 fall due to problems in Russia, a weak $, and the Beck’s dilemma in the US. But new CEO Brock says don’t worry, we’re getting our house in order.Also, Heineken will end its partnership with SAB to import Heineken into S. Africa, and Coors family finally buys CoorsTek.
TTB proposes new rulemaking that would force many malternative makers to alter their formulas so that 90% of the alcohol is derived from a malt base.Here’s what it could mean to distillers, brewers, and wholesalers.
Diageo, Mike’s, others disappointed but will use 90 day comment period to voice concern.Former Texas ABC director clarifies his position, and NBWA/Brewers to postpone joint leg. conference due to war.
The conduct of the lawyers was apparently so bad that the Florida Bar has cause to charge them with misconduct.Also, Femsa may combine soda and beer divisions in some areas.
NBWA/Brewers Joint Legislative Conference postponed, and beer ads stop.Will the war affect beer sales?
If you ever entertained thoughts that this wasn’t a blue chip company, this should wipe those clean. A-B will repurchase about 12% of its outstanding stock, which should provide a shot in the arm to its stock price over the next few years.Also, readers respond to yesterday’s issue, and Miller ads back on the tube for basketball.
Wal-Mart’s Neighborhood Markets are rolling out to compete with supers. Here’s what it means to you.Plus, A-B comments on bottle bills, and more.
Joe speaks on the pace of distributor consolidations, value trends, and the dreaded “triangle of terror.”Plus, NYC bans smoking. Has the world gone nuts?
Q1 was a tough quarter by all accounts in the beer business, but it’s looking up from here. Also, Coors unveils new ads at sales conference to distributor approval, A-B registers to issue a cool $2 bil in bonds, TTB administrator warns that agency would get more aggressive in regulating sexy beer ads, and SABMiller hosts journalists in NYC and Chi.
While it wasn’t a foregone conclusion, many believed the NBWA would come down on the side of the Beer Institute, supporting the feds proposal to force malternatives to reformulate so that 90% of the alcohol is derived from a malt base. It’s a tough road for Diageo and the FMB Coalition. Read the inside story.
Not yet, but its supply-driven business model may not bode well for the retail category long term. Surprisingly, chain drug stores and c-stores are making a comeback. Not surprisingly, Wal-Mart is dominating the growth in food channels. What it all means to beer marketers