That’s the message Boston Beer Co. Chief Jim Koch gave to analysts at a Goldman Sachs conference. Take a look at Jim’s take on a variety of issues facing the future of beer industry sales.

SABMiller Chief Graham Mackay summed it up in one sentence: “The problems are deep and we expected them to be deep.” But -6.2% deep? Miller share in 2002 at 18.7% and falling. But it’s not as bad as all that. Read on.

Some interesting facts have emerged from SABMiller’s releases on Friday regarding the US beer market. Here are some highlights to consider .

Plus, report says Heineken outspending Corona.

Who’da thunk that Pabst Blue Ribbon would be the choice of young hip beer drinkers today? Also, Heineken delists from certain exchanges and ex-Heineken importer blasts Coors.

Plus, how food and bev execs were compensated last year, and mixed Memorial Day reviews.

Mostly, but one big one remains. Also, once Interbrew takes care of its Femsa problem, they are free to hook up with whomever they like in the US. Who? The answer may surprise.

They are mutually exclusive, but our industry has chosen pricing, and it seems to be working.Plus, the beer industry scores a major PR coup with George Will waxing prolific on why we should roll back the excise tax.

A legend has stepped down. Bill Coors has ended his tenure on the board at the company, although he will stay on as a “technical advisor,” according to a release. Plus, import shipments down 3.2% in March. But that’s not the end of the story. We foresee rebound city into Q2.Plus, more on Peroni.

A-B reveals the secrets to becoming the largest brewer in the world at an analyst conference yesterday. Fascinating facts and data from that meeting. Also, in its first significant move in Western Europe, SABMiller will control the 2nd largest brewer in Italy.

But it’s still piping mad over advertising equivalency. BusinessWeek interviews the two Pauls.Plus, brewer updates and retailer updates.

April IRI scans not as hot as we’d hoped. What happened? We look at a few possibilities in this double issue.Also, we investigate the “Bentonville Beta” and its future effect on beer sales, and we rant a little about CAMY and Cinco de Mealy-Mouth.

US Beverage rolling out new spirit-branded malternative to urban market. Strategy is different from other RTD’s. See how. Also, Heineken takes out BBAG and now Peroni remains as a blushing bride, and Fame Beverage honored.

State Supreme Court’s earlier ruling through out the baby with the bathwater, but now three-tier advocates are sleeping easier as opinion was amended and their Legislature stepped in and corrected the problem.

Beer Business Daily speaks with over 20 distributors about how they did in April and YTD.