He now wields the largest beer marketing budget in the world. The big question: What will he do with all that money? We grokk the big changes at One Busch Place. Plus, A-B and a water company part ways, and HUSA makes some people changes.

Peacock goes to marketing, and Mike Owens goes to business operations, Athanas promoted to sales, Lachky stays where he is, but reports to Peacock, and more.

The FTC is looking into several state alcohol beverage codes for signs of anticompetitive aspects. The question is, why?

Graham: “So far, not so bad.” All that stoking, exploiting, and protecting has paid off.

Lots of people moving around at the top of the food chain.

Has difference of opinion with Amsterdam.

A-B is not just losing share to imports and crafts, but to Coors and Miller. Core brands are a problem and there are no easy solutions. Plus, SABMiller’s Snow to likely be no. 2 global brand.

A Carlsberg exec gives some sage advice regarding beer marketing. Plus, InBev launches an unusual web strategy for Stella, Diageo’s Paul Walsh plays the snob, and Kroger back in the saddle.

After a tough summer, the big imports are starting to find their footing. Plus, Bud finds a home in NASCAR, Brooklyn wins a round in court, and more.

And it isn’t going to stop. Plus, who won the summer?

We chat with NBWA chair Betty Buck about her year leading the NBWA.

Report says A-B talking to Czech government.

Better beers were the story of 2007 summer supermarket ad pricing. BBD takes a closer look at what the major beer brands sold for when they were promoted in off-premise chains.

Or at least join them? A-B surveying consumers to gauge interest in Latin-influenced beers. Plus, hot dry August nights drive beer sales.

As craft brewers achieve scale, they step up their game with the chains. Plus, imports growing again.