PABs On Fire, But Mix Shift Down

In the c-store channel so far this year, beer volumes are down 1.6% while beer dollar sales are up 0.7%, per SIG data through April 17.  Obviously the disparity is due to the fact that, when the big brewers hiked the price of sub-premiums, folks traded back up to premium (and sub-premiums have a big 31 case share in c-store, compared to 28 share in supermarkets

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