On-Premise Consumers are Ordering Better-Quality Drinks More Often

It's been a while since we had something positive to share with the on-premise, but here we have some good news: 84% of the 1,000 consumers surveyed in Next Level Marketing's annual report (conducted in February) said they are ordering alcoholic drinks nearly every time they go out, up 5% from last year's survey. Even better is the fact that 87% of the respondents said they're ordering the same or better-quality drinks, and just 6% said they are opting for cheaper drinks.

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