New RTDs Hitting Shelves

Diageo is coming out with Smirnoff Classic Lemonade and Smirnoff Cranberry Lime, both with 5.8% abv. Recall that Sparks Lemon Stinger, which MillerCoors will be rolling out soon, has 6% abv. It's the battle of the high octane lemonade drinks. Four Loko, not sitting around sulking while waiting for the FDA's decision, has gotten label approval for a 6% abv version of Loko Uva, Orange, Fruit Punch, and Watermelon, without the stimulants, or at least they don't call out the stimulants on the label. (Four Loko is typically 10% or 12% abv)

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