New Direction, Agency Added for Miller Lite

MillerCoors is adding a new ad agency to help create Miller Lite ads in time for the brewer's Spring distributor conference next month, and they may be ditching the 'Man Up' campaign, according to a report in Ad Age by EJ Schultz. MillerCoors is adding Saatchi & Saatchi to longtime agency DraftFCB to help with the new campaign

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