Monster’s FMB Play: 6% ABV “The Beast Unleashed”

Dear Client: Well, the days of wondering if or when Monster would flex its brand equity in the bev alc space are over.  In the company's Q2 earnings report Thursday, Monster co-CEO Rodney Sacks revealed an imminent new bev alc product to hit in late Q4.  It's called The Beast Unleashed. And it's Monster's first … Continue reading "Monster’s FMB Play: 6% ABV “The Beast Unleashed”"

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