Molson Coors/MillerCoors Ink NHL Deal AB InBev Threatens to Sue
Trouble in mega-beer paradise. Molson Coors and MillerCoors both secured the Official Beer Sponsor of the National Hockey League in Canada and the United States, beginning in the 2011-12 season. which is said to be about a $375 million deal. Molson Canadian will be the lead brand on the sponsorship in both countries, with Coors Light also "benefitting from a variety of activation opportunities."