MillerCoors Moving to 50-50 Promo Splits

Starting on March 6, MillerCoors will move from splitting price promotions on package beer from 70-30 to 50-50, which is consistent with the split A-B and other suppliers use. Chief Commercial Solutions Officer Brad Schwartz told BBD that MillerCoors will simultaneously reduce FOBs so that the change is "revenue neutral." "This is absolutely not a cash grab by MillerCoors," says Brad, "but it will ensure we make the right decisions on promotions with distributors."

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