MillerCoors’ Economy Portfolio Seeing Best Trends in Almost a Decade
There was quite a bit of talk on MillerCoors' below premium brands during the Molson Calls earnings call yesterday. Deservedly so. MillerCoors' below premium portfolio was down low single digits in Q4 - the best quarterly trend it's had since 2009. The company also exceeded their goals for the economy portfolio in the last quarter, MillerCoors CEO Gavin Hattersley said, as they "more than halved" the decline rate and "grew share," which he credited to Keystone and Hamm's.