MillerCoors Debuts New Miller Lite
MillerCoors' top chiefs took to the stage to verbalize their plans for the rest of 2009 and 2010 to their distributors in Las Vegas and Chicago this week in a refreshingly abbreviated half-day meeting. Your editor donned a Chicago White Sox cap to bring you the highlights. The biggest question distributors had: How will they turn around Miller Lite? MillerCoors cmo Andy England admitted that Miller Lite has "been the major drag on our performance as a brewer in 2009."
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