Koch: “You Can Advertise Margaritas ‘Til the Cows Come Home, But They’re Going

In continuing coverage of our Beer Summitacular, we look now to the craft brewers, that rocket-fueled part of the beer business that is growing beyond all expectations. On our panel sits Jim Koch, the legendary chairman and founder of Boston Beer Co., and Gary Fish, the outspoken president and founder of Deschutes Brewery of Oregon. Here are a few highlights, and you are a fly on the wall.

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