How A-B is Hacking Innovation

Dear Client: Last week was A-B's third annual "I-Week" at The Liberty Warehouse in Red Hook, Brooklyn. The "I" is for innovation. Indeed, it's a sort of "hack-a-thon" for beverages. During the week's course, tens of ideas are prototyped and vetted across thousands of consumers, both in person and online. By week's end, twenty or … Continue reading "How A-B is Hacking Innovation"

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