Heineken USA Launching Big “Back to the Bars” Campaign

Dear Client: Brand Heineken is starting the year with some momentum in the U.S. Flagship Heineken has seen double-digit growth in scans YTD (up almost 12% YTD to 2/21, in IRI MULC), with roughly flat share of beer. That’s after a decade of declines.  We got on the phone with Borja Manso Salinas, VP Marketing … Continue reading "Heineken USA Launching Big “Back to the Bars” Campaign"

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