Heineken Back in the Green
"Everyone in this room is the Winning Formula for Heineken." With those words, Ray Faust launched the 2016 National Distributors Conference. Distributors and HUSA employees learned that Heineken growth is up 1 percent. "We're not just a liquid from the Netherlands" said Ronald den Elzen. "We're Heineken. And we will accelerate the growth together." This was Ronald's first NDC.
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