Dear Client: About six months in, for a couple of this year’s biggest innovations – Monster’s The Beast Unleashed and Modelo Oro – Monster, perhaps unsurprisingly with its past success in the convenience channel, is still doing more sales than the also-impressive Oro, with less distribution.  The latest scan data shared with BBD by Circana’s … Continue reading "Half a Year In, Beast Unleashed Beating Another Top ’23 Innovation, Modelo Oro"