Grokking Monster’s New Beast

Dear Client: Last week, Monster announced a new 6% ABV FMB, The Beast Unleashed, which co-CEO Rodney Sacks said would be "distinguishable" from the competitive sea of seltzers. But many questions remain unanswered, like who will distribute it, who will make it, and will it actually say Monster on the label?  Luckily, BBD’s infamous nefarious … Continue reading "Grokking Monster’s New Beast"

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