Bud Light Golden Wheat got a big awareness boost over the weekend as A-B bought up all of the national ad time on NBC's Saturday Night Live, the first time SNL has done this. In addition to ads, the program featured "Backstage with Bud Light Golden Wheat," a series of never-before-aired clips from SNL throughout the years, and highlights from live SNL viewing parties. Our take: BBD watched the program and noted that while SNL just isn't as funny as it used to be (or maybe my sense of humor has diminished), the BL Golden Wheat promo was pretty good: it was so pervasive it was more of a host of the show than Gerard Butler, and you definitely couldn't tune all of it out, even if you have Tivo