Glimmer of Hope as Shopper Outlook Improves

Fewer consumers are switching brands to catch a sale and trading down to private label options, hinting at glimmers of optimism in a marketplace still marked by high levels of caution and frugality. However, the number of consumers engaging in preplanning activities, such as coupon clipping and list making, remain virtually unchanged and are very much a part of consumers' grocery shopping rituals. That's according to SymphonyIRI's new quarterly MarketPulse survey, unveiled at their Summit in Miami yesterday

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