Word of mouth marketing, or WOMM as the hip consultants call it, is all the rage these days as marketers caste about for ways to drive sales as the 30 second TV spot continues to lose efficacy. So BBD sat down with Ted Wright, founder of word of mouth marketing consultancy Fizz, which specializes of WOMM for beverages, to talk about how beer marketers can utilize influencers to tell their story. You, my friends, are a fly on the wall