Dear Client: Yesterday, top e-commerce bev alc platform, Drizly, hosted a webinar on the “Growing Influence and Future Impact” of Gen Z on the alcohol industry. Spoiler alert: This cohort, which grew up in a digital world, is fundamentally different from other drinkers. For starters, they drink less. More on that in a second. The … Continue reading "Gen Z’s Preferences in Online Purchases"