Dear Client: After decades of disregard in the U.S., it would appear the perception surrounding non-alc beer is finally starting to shift. This shift is in no small part owed to what Bill Shufelt and John Walker have accomplished with Athletic Brewing in just a handful of years. ATHLETIC SHIPPED 170,000 BARRELS LAST YEAR. The … Continue reading "From Penalty Box to Cold Box: Retailers Leaning into Non-Alc, says Bill Shufelt"
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