Fat Tire = Fat Growth; What’s Shaking at New Belgium?
In our continuing interview series, we had a chance to have a cold one with JB Shireman, the "guru of goodwill" at New Belgium Brewing Company, which is one of the fastest growing breweries in the country. JB and I spoke about the importance of on-premise, hand-selling, what's new at NBB, and the A-B rumors. Check it.
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