E-Commerce Favors Larger Brands — So Far

We are witnessing a shift from brick and mortar stores to online buying of CPG good an an accelerated rate. And while beverage alcohol trails other consumer goods in online purchases due to the patchwork of state laws, it is sure to be an important category for online retailers, particularly market leader Amazon. Indeed, Amazon is said to be working with leading bev-alc companies to figure out how to ship to consumers without infringing on equity agreements, distributor territories, and franchise laws.

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