Distributors Are on Allocation on Seltzers, But Retailers are Hoarding
Dear Client: We've heard this issue from several wholesalers over the last week: Off-premise chain retailers hoarding up on the big hard seltzer brands that are in short supply -- particularly White Claw and Truly -- so that they won't run out, starving out smaller indie stores. Distributors are all on allocation, but the big … Continue reading "Distributors Are on Allocation on Seltzers, But Retailers are Hoarding"