Distributors Are on Allocation on Seltzers, But Retailers are Hoarding

Dear Client: We've heard this issue from several wholesalers over the last week:  Off-premise chain retailers hoarding up on the big hard seltzer brands that are in short supply -- particularly White Claw and Truly -- so that they won't run out, starving out smaller indie stores. Distributors are all on allocation, but the big … Continue reading "Distributors Are on Allocation on Seltzers, But Retailers are Hoarding"

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