Dissecting the New Beer Institute Ad Code

Dear Client: Several months after the Beer Institute’s Code Compliance Review Board (CCRB) ultimately found Anheuser-Busch did not violate its Advertising Marketing Code and Buying Guidelines as part of the Dylan Mulvaney/Bud Light social media post, the organization has revamped its ad code to address influencers who advertise beer.  Indeed, in a letter announcing the … Continue reading "Dissecting the New Beer Institute Ad Code"

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