Dissecting the New Beer Institute Ad Code
Dear Client: Several months after the Beer Institute’s Code Compliance Review Board (CCRB) ultimately found Anheuser-Busch did not violate its Advertising Marketing Code and Buying Guidelines as part of the Dylan Mulvaney/Bud Light social media post, the organization has revamped its ad code to address influencers who advertise beer. Indeed, in a letter announcing the … Continue reading "Dissecting the New Beer Institute Ad Code"
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