Dear Client: “Easy to Summer,” the newest installment in Bud Light’s “Easy to Drink, Easy to Enjoy” campaign, is hitting now for the challenged biggest brand in beer, for the all-important summer selling season.  The spot debuted to wholesalers yesterday evening. Clearly, the brand is going for the most easy-going vibe here possible: What could … Continue reading "Despite Headwinds, Bud Light is Making it “Easy to Summer” With Latest Commercial and Activations"