Death of Beer II?

It was May of 2005, and Ad Age ran a gloomy cover article with the dramatic and infamous title: "The Death of Beer." The scribe on that piece, Jim Arndorfer, who went on to work for MillerCoors, never lived that down, although in fairness he didn't pick the title. This week there appears another cover article in Ad Age depicting the tough times the beer industry is having today, with the less dramatic title, "Americans Downing Less Beer, Sparking Brawl Among Brewers", although the trends are much worse

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