Craft Wins 2011? Not So Fast

Barrels of ink have been spilled over the past year describing how big beer has lost out to craft. It was the driving storyline of 2011. And while it's true A-B lost 0.8 share points and MillerCoors lost 0.4 market share points in YTD Symphony IRI all-channel scans to Christmas Day, and craft and imports gained 0.4 points each, the fact remains that both A-B and MillerCoors didn't perform too badly where it matters: premium lights and super-premiums.

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