Corona Betting Big on Seltzer

Dear Client: On Constellation's earnings call yesterday, chief Bill Newlands officially announced Corona Hard Seltzer, which Bill admitted was "one of the worst kept secrets" in the beer industry.  But it's a no-brainer, he thinks, because both the Corona brand family and seltzer are synonymous with refreshment. And Corona has strong brand equity among 21-54 … Continue reading "Corona Betting Big on Seltzer"

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