"In India in about 100 B.C., someone thought of hanging a loop of rawhide from each side of a saddle so that a big toe could be placed in each loop, the first toe stirrup. Considering horses had been ridden for nearly 2,000 years, you'd have thought somebody would've thought of it sooner " So starts this article in the DPL. You'll have to read on to find out how we segue this into brand building.