Bud Light Seltzer Driving U.S. Results
Dear Client: How was A-B able to keep U.S. market share flat, “the best result in memory," per one analyst, despite the seltzer category’s rocketship trends in the quarter? The answer: Bud Light Seltzer. Well, and Mich Ultra, and mainstream performing much better (although Bud Light is still losing total beer share in scan data). … Continue reading "Bud Light Seltzer Driving U.S. Results"
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