Bud Light Platinum Achieves Nearly 2 Share in Supermarkets
"Bud Light Platinum is off to an amazing start." So writes Mike Sundet to distributors yesterday in a memo obtained by BBD. Mike is the senior director of Bud Light. He writes that the Bud Light Platinum Super Bowl ad gave a "tremendous boost in awareness, emerging as one of the most talked about brands in social media conversations around the broadcast."