Bud Light Lime Holds Up, So Far And Other Trends

Let's get the most important item out of the way first . wait for it here you go: Bud Ice is up another 40% in the four weeks to May 17, according to IRI allscan numbers. That includes Easter timing though, of course. And repositioning helped too. With BBD, you will never go out in the trade again without knowing exactly how Bud Ice is fairing each month. You're welcome

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