Bon & Viv Going for Hard Seltzer Draft Play

Dear Client: The race to own the on-premise with hard seltzer is on. Last week we reported on A-B hard seltzer brand Bon & Viv rolling out an unflavored option. Dubbed "Classic,” it will hit in package later this summer [see BBD 04-26-2019]. But Classic is also a draft play. Indeed, that seems to be … Continue reading "Bon & Viv Going for Hard Seltzer Draft Play"

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