BL Golden Wheat Picks Up BL’s Slack

This has come as a bit of a surprise. Bud Light Golden Wheat has now effectively picked up all of the slack of Bud Light's declines in supermarkets in volume, and more than picked up the slack in dollars (since it is priced higher). While there have been some discussion in these pages and elsewhere about the wisdom of extending off the largest brand in the U.S. for the long term, clearly the strategy is paying off now and is making A-B more money .

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